2017 brings us some of the most controversial fashions, and this time it is a garment of all known, denim jeans.
The controversial pledge was created in conjunction with the French company “Vetements”, a marketing firm.
Levi’s denim jeans with the zipper on the back have become a social networking sensation, but one of the reasons is because of its high price: $ 715. It is jeans with a zipper in the back area. The garment was a collaboration that the company made with the French company Vetements, which is characterized by original and “striking” designs.
Apparently, it has already proven everything in terms of jeans: frayed, culottes, with hems, shines, patches, washes and so for all tastes. However, an inspiration took to another level the style of this popular garment, to place the closure not only by the front but also in the center of the rear and if you are already imagining it, it can be opened.
Both companies were able to generate a product that was popularized with the use of contents in social networks as a commercial strategy.
Vetements is an expert marketing company, which turns products into trend through social networks and Internet platforms. It is an expert brand in this strategy since previously designed a yellow shirt with the DHL logo, provoking a trend in networks that popularized images of the garment being worn by various influencers of the industry.
Just when we were recovering from the Topshop plastic jeans and Kylie Jenner’s so-called “bare butts” jeans, these pants now leave more questions than answers.
The French brand shared in its social networks the event with images showing the models wearing jeans, with the closure open and closed to demonstrate their “functionality”
Already the internet has been filled with memes and jokes about its use and inconveniences.