Hip-hop star and multi-faceted entrepreneur Jay-Z pulled take off nine of his twelve Spotify albums. It would not be impulsive action, but rather commercial. Jay-Z has long sought to add users to Tidal, his own streaming platform.
Spotify confirmed that “some of its catalogs has been removed at the request of the artist,” according to the online version of Billboard magazine in English and the British newspaper The Guardian. Jay-Z, however, does not talk about the subject yet.
The move was made in a time when Tidal, released to the public in 2015, is far from the top spots on the opaque streaming market list. Today that list is led by Spotify, with 50 million subscribers, followed by Apple Music with 20 million and Amazon, which if added to Amazon Prime, would spend 10 million. Tidal has 3 million subscribers, far behind the first. This is what the same companies have stated, although some time ago reports were circulating that Tidal might have inflated the number.
Looking for lost subscriber
The withdrawal of songs from Spotify by Jay-Z, although perhaps more shocking to fans, is not the first action taken to add users. In January of this year, Tidal had sold 33 percent of its shares to the US telecommunications company Sprint for 200 million dollars.
With that operation, Tidal sought to get closer to the 45 million customers that own Sprint, the largest broadband operator in the United States. Both companies reported at the time that Sprint customers would have exclusive access to Tidal’s songs.
About the platform
In addition to Jay-Z himself, Tidal was launched in 2015 with 16 artists including Madonna, Beyonce, Rihanna, Kanye West, Jack White, Arcade Fire, Usher, Nicki Minaj, Coldplay, Alicia Keys, Calvin Harris, Daft Punk, Deadmau5, Jason Aldean and J. Cole. In short, artists as entrepreneurs and music providers, not just as customers.
The platform is available in 46 countries. According to the website, it has a catalog of 40 million songs and around 90 thousand videos of high quality. It offers a subscription with a free trial for 30 days, a Premium service at $ 9.99 and a high-fidelity service at $ 19.99. Part of the hook proposed by the streaming service is the exclusive content provided by the investing artists.
Originally, Jay-Z acquired the Scandinavian flag company for 56 million dollars. In January this year sold 33 percent to 20 million.