The days of the music video release being considered an event in the music industry may be over, but there are still some artists whose videos are guaranteed to make viewers stand up and take notice.
Katy Perry’s latest role is in the video for Calvin Harris’ ‘Feels,’ featuring Perry, Big Sean and Pharrell. ‘Feels’ is the lead single from Harris’ forthcoming Funk Wav Bounces Vol. 1; much like Harris’ last megahit ‘Sweet Nothing,’ ‘Feels’ is a solid bet to remain in regular rotation on Top 40 radio for the foreseeable future. The psychedelic video features Perry reprising her ‘Teenage Dream’-era getup and persona, and her performance lends a pop edge to a great track.
Not to be outdone, rapper Travis Scott appears alongside veteran hip-hop artist Nas and DJ Khaled in the video for the latter’s latest single, ‘It’s Secured.’ The video draws on Hype Williams-era influences to create not just a visual accompaniment to the song, but a cinematic short film in its own right.
Travis Scott may not be a household name on the level of DJ Khaled and Nas just yet. But his continued appearances on star-studded records (such as Khaled’s ‘On Everything’ featuring Scott, Rick Ross, and Big Sean), not to mention his tabloid-friendly relationship with reality TV star Kylie Jenner, are sure to change that.
Scott’s 2016 album, Birds in the Trap Sing McKnight, garnered near-universal positive reviews. It should come as no shock that his star continues to rise, especially ahead of the release of his forthcoming album AstroWorld, slated for release later this year.
So for those worrying that the music video is a dying art form, worry not: as Katy Perry and Travis Scott have shown, videos will remain a staple in the music industry for a long time to come.