CelebrityNews: The world’s number one tennis player, British Andy Murray, has become a British sports superhero before his return to the grass courts at Queens Club thanks to Under Armor, the global brand of innovation for performance and his official partner In clothing, footwear, and accessories.
The brand has commissioned a graphic artist to visualize Andy Murray as a sports ‘superhero’ reflecting his iron will, his dedication to training and the “fierce” intensity that accompanies him on the track.
The design of the superhero will appear all over London in the run-up to the Aegon Championship this week, including its rollout on Europe’s biggest advertising canvas, Waterloo’s famous IMAX film starting this Monday 19/06.
Murray, a national icon, a sports and cultural superhero, has been awarded the title five times, more than any other male tennis player in history, at Queen’s Club.
That indomitable record, along with Andy’s status as a true national icon and British tennis standard bearer, is what inspired the design of his Under Armor outfit, in patriotic red, white and blue.
Created specifically for Queen’s, this kit combines the distinctive colors of the British flag, Union Jack, with Under Armor’s latest innovation in terms of materials, Under Armor Threadborne technology, the favorite fabric of Under Armor sportsmen, formulated with respect the principles of lightness, quick drying, and non-stick.
“I’m really looking forward to going on the pitch with the new equipment on, I feel really at home playing on the grass and I’ve always felt like a superhero. Very wrapped both here and at Wimbledon, so I hope to have another good season on grass, “said Murray.
David Boller, the artist responsible for bringing the concept to life, has previously drawn some of the world’s most famous heroes, such as the Marvel Spiderman or DC Comics Batman. To imagine Andy as a sports superhero, Boller was inspired by the fierce intensity that accompanies him on the field, fusing the bold color of his Under Armor equipment, based on the Union Jack, with his superhuman prowess on the track.